Lectures at CIBC Freiburg 2018/2019

Cambridge  International Business College e.V. Freiburg offered Students an opportunity to pursue their Bachelor studies in the United Kingdom (UK). The following lectures were held regularly at the institution in summer semester 2018 and 2019 as well as in winter semester 2018/2019:

Lectures in Summer 2018 and 2019

Strategic Management - Evansonslabs Consulting and Coaching

Strategic Management

In strategic management, student learn about the inputs, the content, the process and the context of strategy an well as the international perspective of strategy.


Students are equipped with an extensive theoretical background and with the conflicting perspectives on how, to which extent, and which theories are applied practically in organizations. In this course we aim to develop a problem-solving perspective on dealing with reality of affairs in organizations, contrary to tool-driven perspective of dealing with the reality of affairs in organizations ... etc.

International Marketing - Evansonslabs Consulting and Coaching

International Marketing

In International Marketing, students extend their knowledge from the Principles of Marketing lecture. Students learn how organizations can coordinate their business activities across borders (cross-border business activities), how to access international marketing opportunities, develop international marketing strategies, decisions, mix and how to develop international marketing plan.


Students are equipped with methodologies of dealing with cross-border business activities and opportunities ...etc.

Economics for Business and Management - Part 2: Marcoeconomics - Evansonslabs Consulting and Coaching


In Macroeconomics, students learn how the economy as an aggregate manages the four conflicting macroeconomic policies (price stability, low unemployment, stable growth and balanced international trade)  and the two controversially discussed extensions to macroeconomic policies (Sustainability and Justice). Students learn the macroeconomic equilibrium in short-, medium- and long-run: Keynesian theory, Friedman´s Monetary theory, IS-LM-Model, IS-LM-PS-Model, AD-AS-Model, Solow Model, fiscal policy, money policy, exchange rate, financial markets, consumption, investments, protectionism and globalization ... etc.


Students are equipped with methodologies of analyzing the aggregated level of an economy, explain implications of government policy and stipulate general tendencies of economic dynamics within an economy and how the economic subjects and the business environment will be affected ... etc.

Business Analytics - Evansonslabs Consulting and Coaching

Business Analytics

In Business Analytics, students learn about how to use descriptive statistics (expected values, variances, covariance, correlations, GINI-coefficients), probability theory (law of large numbers, Tschebyscheff inequality, Bayes-Rule), set theory (events, simultaneous and sequential sets), linear regression (simple and multi-regressions) and statistical inference to describe business events and situations, therefore formalizing their observations of different business activities and the environment in general.


Students are equipped with analytical tools for analyzing business activities and observations in the environment ... etc.

Global Business Environment - Evansonslabs Consulting and Coaching

Global Business Environment

In Global Business Environment, students learn how globalization affects business activities, PESTLE - Framework, SWOT-Analysis, Resource-Based-View, how to analyze global industries, how to assess country attractiveness for business activities, corporate finance, corporate social responsibility (CSR). The political, economic, social, technological, legal and ecological environments are discussed in  depth.


Students are capable of analyzing the global environment, identify business opportunities and respond to differences in political, economic, social, technological, legal and ecological perspectives ... etc.

Lectures in Winter 2018/2019

Organizational Behavior - Evansonslabs Consulting and Coaching

Organizational Behavior

In Organizational Behavior, students learn about the organizational setting, environment and system, the individual factors that influence the behavior of organizational members, how organizational members work in groups and teams. Students also learn how organizational members develop and implement leadership as well as management within organization and beyond the boundaries of the organization. Finally, the students learn about the organizational strategies, and effectiveness of organizational structures, design, culture, change, power, control, responsibility, ethics, performance and development.


Students are equipped with deep knowledge of how to lead and organize within the organizational setting and beyond the boundaries of an organization. They understand the organization as an open system that is interconnected with other social systems, understand the role of individual diversity, perception, motivation, learning capabilities in organizations... etc.

Principles of Marketing - Evansonslabs Consulting and Coaching

Principles of Marketing

In Principles of Marketing, students learn about marketing strategy, objectives, mix, tools, product, price, placement and promotion management, digital marketing... etc.


Students are equipped with practical methodologies of managing marketing strategies, brands and service delivery of organizations. Students write a marketing case study of their own ... etc.

International Business Management - Evansonslabs Consulting and Coaching

International Business Management

In International Business Management, students learn about globalization, internationalization process, how international business is implemented in organizations, multinational enterprise, PESTLE- Framework as well as human resource, financial, marketing, strategic, operational and logistical issues of international business.


Students are equipped with general framework of managing organizations and the dynamic environmental factors in a globalized world ... etc.

Economics for Business and Management - Part 1: Microeconomics - Evansonslabs Consulting and Coaching


In Microeconomics, students learn about the maximum principle and minimum principle of economics, decision-making of economic subjects, demand and supply, the free market system, market equilibrium,  pricing, cost analysis, government intervention in markets, market structures, monopoly, perfect competition, monopolistic competition, oligopoly, taxation and subsidy,  labor markets... etc. 


Students are equipped with the fundamental theory of economics, know how to show market equilibrium, analyze government policies, economic structures and propose adjustment to environmental changes that affect demand and supply of goods, efficiency of firms, production and consumption of goods and services ... etc.